Supermarket Sainsbury’s has renamed its tiger bread to giraffe bread after receiving a letter from a three year old girl and the story going viral on social networks.
In May last year, three year old Lily Robinson wrote a letter to Sainsbury’s saying that the loaf should be called giraffe bread because the crust looks more like giraffe skin than tiger skin. As posted on Mrs Robinson’s blog the supermarket replied saying it was a “brilliant idea”.
The story was popular on Facebook and Twitter again last week and Sainsbury’s has now renamed the loaf.
Lily’s wrote: “Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2″. Customer care team member Chris King replied: “I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?”. He went on to explain how it had got its name: “It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”
Lily received a £3 gift card for her idea and now Sainsbury’s has received £1000’s of free publicity. “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” the supermarket said.
Tiger bread is a traditional bloomer loaf made with sesame oil with a pattern baked into the crust. The effect is achieved by brushing rice paste on to the dough before baking. The paste dries and cracks forming a “tiger” pattern during baking and also gives the loaf a distinctive taste. The Americans call it Dutch crunch and tiger bread originated from the Netherlands in the 1970’s where it’s called tijgerbrood or tijgerbol (translation: Tiger roll).
Have you tried tiger bread? What do you think? I’ve tried a Morrison’s tiger bread loaf and I wasn’t keen on the taste much.