Middleton’s cake company not rising yet

treasure chest cakeThe cake company run by James Middleton, the brother of the Duchess of Cambridge, is not yet fully-baked and the founder has turned to his family for financial support reports suggest.

James Middleton, who has founded the Nice Cakes company, has accepted financial support from his family as he continues to develop his personalised cake company. Middleton is also behind another cake company called The Cake Kit Company that sells products via his parent’s party supplies company. It’s certainly a family affair!

To be fair to Middleton, the Nice Cakes website does indicate that the business is in its early stages. If the personalised greeting card business is anything to go by, personalised and photo cakes could yet prove to be a good market to be in?

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